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Shelley sits on in a comfy chair with a perplexed expression, a soft autumn light filling the room. Playful illustrated gremlins perch on each of her shoulders, one anxious and frowning, the other grinning with wild optimism. The image reflects the inner chatter she describes in her article about launching Studio Härmonē with intention and humour.

Shelley sits on in a comfy chair with a perplexed expression, a soft autumn light filling the room. Playful illustrated gremlins perch on each of her shoulders, one anxious and frowning, the other grinning with wild optimism. The image reflects the inner chatter she describes in her article about launching Studio Härmonē with intention and humour.

The Gremlins, The Mogwai, and the Hard Work of Launching a Business with Intention

Launching a business is no joke. Starting something new with intention and purpose takes more than planning. It takes fortitude, humour, and heart.

Shelley Schroeder

3 min read

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What Clients Say

"As the Executive Director of the Aboriginal Mother Centre I contracted Shel to update our website as it was out of date. Shel was professional, understanding that it was an Indigenous organization that served Indigenous families. She provided cultural safety throughout the process, honoured Indigenous culture in the design without appropriating any Indigenous artistic style. She found a way to show comfort and safety for the Mothers that may visit the site. Shel showcased her gifts and did an absolutely outstanding job." M.G. former ED Aboriginal Mothers Centre Society

What Clients Say

"Shelley Schroeder supported me to become successful in starting my own business by creating my website. It was everything I could have ever dreamed of. Everything on my website is so authentic to who I am and what I have to offer. Shelley met with me several times to come up with the design and was supportive, encouraging and absolutely gifted and knowledgeable with her creativity and final product. It has helped me immensely to connect with potential clients and she has continued to guide me and keep my website updated and secure ever since."

- Maura Gowans RSW, MSW Counsellor

What Clients Say

“Working with Shel on the annual report for the Aboriginal Mother Centre was truly more than I ever expected. Shel helped me through one of the hardest times of being in a leadership position. During COVID she would meet with me over zoom and found ways to incorporate what I was trying to convey into an absolutely outstanding report that showcased the work we were doing during one of the hardest times. Shelley not only helped create the report, she helped me feel like I had someone that understood the pressure I was under working on the frontlines and ensuring safety of others. Shel gave me tools, provided coaching and created an outstanding design. I am so grateful she walked alongside me. I felt seen, heard and valued. Because of this I didn't feel so alone as a leader during the pandemic” - M.G. Former Executive Director

What Clients Say

"Working with Shel on our logo for the Sahas Community Services, a culturally safe helpline, was an incredible experience. She took the time to truly understand our mission of fostering connection and support across diverse communities. The final design beautifully reflects the inclusivity, warmth, and cultural richness that our helpline stands for. Their creativity, attention to detail, and responsiveness made the entire process smooth and inspiring, even when we had to go back forth few times. We couldn’t be happier with the result—it’s more than just a logo; it’s a symbol of the work we do. Thank you, Shelley, for bringing our vision to life!" - Neena

What Clients Say

“Working with Shel was a fantastic experience. Her professional and engaging creative process helped the team translate complex ideas into compelling visual representations. She was accommodating with timelines and mindful of our budget, ensuring we could achieve high-quality design without compromise. Most importantly, she deeply understood the sensitivity and value of the often underrecognized yet critical work of the our sector. Her thoughtful approach made all the difference, and I couldn’t be more grateful for her expertise.” T.K.

Proudly Queer Owned and Operated

Grateful to live, work and play on the traditional territories of the Cayuse, Umatilla and Walla Walla, S’ólh Téméxw (Stó:lō), Semiahmoo, Hul’qumi’num Treaty Group, Kwantlen, and Stz’uminus First Nations.

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