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Articles
Articles


Beyond Explanation: The Power of Visual Storytelling
Story is one of the most effective ways to draw in your audience. But in the world of design, storytelling isn’t about writing more copy; it’s about creating a visual shorthand that invites the viewer in.
Shelley Schroeder
2 min read


The Quest to Find "Gratitude" in Design
What began as a simple idea for a sticker became a two-month creative journey filled with research, reflection, and rediscovery. The Quest to Find “Gratitude” explores how an artist’s process can shift from self-expression to intentional design, showing how even a small piece of art can carry deep meaning.
Shelley Schroeder
5 min read


The Gremlins, The Mogwai, and the Hard Work of Launching a Business with Intention
Launching a business is no joke. Starting something new with intention and purpose takes more than planning. It takes fortitude, humour, and heart.
Shelley Schroeder
3 min read

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