We enjoyed digging into the earthy grounded vibe of the Night & Day brand.  These clients are focused on culture, meditation, movement and connectedness.  It was a honour to craft their website and breath some new life into their logo.  

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Our initial goal was to do their website and, along the way, we discovered their values and their desire for community connections.  We discovered that connection to mother nature and to each other was an essential part of their brand and of the healing process. 

Challenge:

The challenge with this project was navigating photos and content.  We didn't implement a CMS but these clients are great candidates for that.

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Wins:

The design for Night & Day came quickly.  The aesthetic and flavour were easy to find because their mission and their passions were crystal clear.  This made finding the through threads smooth.