Amplify your impact
Project Services:
Branding
Illustration
Graphic Design
Transportation Awareness Project, Northern BC
Client:
BCSTH
Sector:
Nonprofit, Women's Services
Year(s):
2021 - 2024
Identity and communication materials for a research initiative exploring transportation access for women in Northern BC.
The goal of this project was to explore transportation options, and awareness of those options, for women experiencing, or at risk of experiencing, domestic violence in Northern BC. One of many challenges in Northern BC is a lack of public transportation. The towns are far apart and the highway is notorious for it dangers to women who hitch hike, hence the name Highway of Tears.
The project team came to us for the project's logo, report design, posters and an infographic. The work itself was beyond meaningful and the team we worked with was focused and determined.
Design report
Design Logo
Design posters
Design infographic
Challenge:
The logo graphic came quick but the text took a long time with many iteration. The font and text style selected was the client preference. The challenge with the poster was to come up with a design that held a lot of information but was still easy to understand. Our last version of the poster was the best version.
Wins:
This project itself was the win. It was off and on over around three years and helped women in Northern BC, living along the highway of tears, were given information on transportation options.
